Apple Watch

Apple Watch

The Apple Watch (marketed stylized as APPLE WATCH) is a smartwatch developed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services. The device is available in four variants: Apple Watch Sport, Apple Watch, Apple Watch Hermès, and Apple Watch Edition. The Watch is distinguished by different combinations of cases and first or third party interchangeable bands. Apple Watch relies on a wireless connected iPhone to perform many of its default functions such as calling and texting. It is compatible with the iPhone 5 or later models running iOS 8.2 or later, through the use of Bluetooth. Announced by Tim Cook on September 9, 2014, the device was available for pre-order on April 10 and began shipping on April 24, 2015. The Apple Watch quickly became the best-selling wearable device at the time, with the shipment of 4.2 million smartwatches in the second quarter of 2015.

iPod

The iPod is a line of portable media players and multi-purpose pocket computers designed and marketed by Apple Inc. The first version was released on October 23, 2001, about 8½ months after iTunes (Macintosh version) was released. The most recent iPod redesigns were announced on July 15, 2015. There are three current versions of the iPod: the ultra-compact iPod Shuffle, the compact iPod Nano and the touchscreen iPod Touch. Like other digital music players, iPods can serve as external data storage devices. Storage capacity varies by model, ranging from 2 GB for the iPod Shuffle to 128 GB for the iPod Touch (previously 160 GB for the iPod Classic, which is now discontinued).

Apple's iTunes software (and other alternative software) can be used to transfer music, photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars, to the devices supporting these features from computers using certain versions of Apple Macintosh and Microsoft Windows operating systems. Before the release of iOS 5, the iPod branding was used for the media player included with the iPhone and iPad, a combination of the Music and Videos apps on the iPod Touch. As of iOS 5, separate apps named "Music" and "Videos" are standardized across all iOS-powered products. While the iPhone and iPad have essentially the same media player capabilities as the iPod line, they are generally treated as separate products. During the middle of 2010, iPhone sales overtook those of the iPod.

iPad

iPad  is an iOS-based line of tablet computers designed and marketed by Apple Inc. The first iPad was released on April 3, 2010; the most recent iPad models are the 9.7-inch iPad Pro released on March 31, 2016 and the iPad Mini 4, released on September 9, 2015. The user interface is built around the device's multi-touch screen, including a virtual keyboard. The iPad includes built-in Wi-Fi and cellular connectivity on select models. As of January 2015, there have been over 250 million iPads sold. iPad tablets are second most popular, by sales, against android-based ones, since 2013, when Android tablet sales increased by 127%.

There have been six versions of the iPad. The first generation established design precedents, such as the 9.7-inch screen size and button placement, that have persisted through all models. The 2nd generation iPad (iPad 2) introduced a whole new design which also added a dual-core Apple A5 processor and VGA front-facing and 720p rear-facing cameras designed for FaceTime video calling, and dramatically reduced the thickness of the device. The third generation added a Retina Display, the new Apple A5X processor with a quad-core graphics processor, a 5-megapixel camera, HD 1080p video recording, voice dictation, and 4G (LTE). The fourth generation added the Apple A6X processor and replaces the 30-pin connector with an all-digital Lightning connector. The iPad Air added the Apple A7 processor and the Apple M7 motion coprocessor, and reduced the thickness for the first time since the iPad 2. The iPad Air 2 added the Apple A8X processor, the Apple M8 motion co-processor, an 8-megapixel camera, and the Touch ID fingerprint sensor, and further reduced the thickness.

There have been four versions of the iPad Mini. The first generation features a reduced screen size of 7.9 inches and features similar internal specifications as the iPad 2 except it uses the Lightning connector. The iPad Mini 2 features the Retina Display, the Apple A7 processor and the Apple M7 motion coprocessor, closely matching the internals specifications of the iPad Air. The iPad Mini 3 features the Touch ID fingerprint sensor. The iPad Mini 4 features the Apple A8 and the Apple M8 motion coprocessor.

iPhone

iPhone  is a line of smartphones designed and marketed by Apple Inc. They run Apple's IOS mobile operating system. The first generation iPhone was released on June 29, 2007; the most recent iPhone model is the iPhone SE, which was unveiled at a special event on March 21, 2016.

The user interface is built around the device's multi-touch screen, including a virtual keyboard. The iPhone has Wi-Fi and can connect to cellular networks. An iPhone can shoot video (though this was not a standard feature until the iPhone 3GS), take photos, play music, send and receive email, browse the web, send and receive text messages, follow GPS navigation, record notes, perform mathematical calculations, and receive visual voicemail. Other functions—video games, reference works, social networking, etc.—can be enabled by downloading application programs (‘apps’); as of October 2013, the App Store offered more than one million apps by Apple and third parties and is ranked as the world's largest mobile software distribution network of its kind (by number of currently available applications).

Macintosh

Macintosh

The Macintosh branded as Mac since 1998 is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral graphical user interface and mouse. This first model was later renamed to "Macintosh 128k" for uniqueness amongst a populous family of subsequently updated models which are also based on Apple's same proprietary architecture. Since 1998, Apple has largely phased out the Macintosh name in favor of "Mac", though the product family has been nicknamed "Mac" or "the Mac" since the development of the first model.

The Macintosh, however, was expensive, which hindered its ability to be competitive in a market already dominated by the Commodore 64 for consumers, as well as the IBM Personal Computer and its accompanying clone market for businesses. Macintosh systems still found success in education and desktop publishing and kept Apple as the second-largest PC manufacturer for the next decade. In the 1990s, improvements in the rival intel platform, notably with the introduction of Windows 3.0, then Windows 95, gradually took market share from the more expensive Macintosh systems. The performance advantage of 68000-based Macintosh systems was eroded by Intel's Pentium, and in 1994 Apple was relegated to third place as Compaq became the top PC manufacturer. Even after a transition to the superior PowerPC-based Power Macintosh (later renamed the Power Mac, in line with the PowerBook series) line in 1994, the falling prices of commodity PC components and the release of Windows 95 saw the Macintosh user base decline.

Return to profitability

1997–2007: Return to profitability

The NeXT deal was finalized on February 9, 1997, bringing Jobs back to Apple as an advisor. On July 9, 1997, Amelio was ousted by the board of directors after overseeing a three-year record-low stock price and crippling financial losses. Jobs acted as the interim CEO and began restructuring the company's product line; it was during this period that he identified the design talent of Jonathan Ive, and the pair worked collaboratively to rebuild Apple's status.

At the 1997 Macworld Expo, Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh, and that Microsoft had made a $150 million investment in non-voting Apple stock. On November 10, 1997, Apple introduced the Apple Online Store, which was tied to a new build-to-order manufacturing strategy.

On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac design team was led by Ive, who would later design the iPod and the iPhone. The iMac featured modern technology and a unique design, and sold almost 800,000 units in its first five months.

During this period, Apple completed numerous acquisitions to create a portfolio of digital production software for both professionals and consumers. In 1998, Apple purchased Macromedia's Key Grip software project, signaling an expansion into the digital video editing market. The sale was an outcome of Macromedia's decision to solely focus upon web development software. The product, still unfinished at the time of the sale, was renamed "Final Cut Pro" when it was launched on the retail market in April 1999. The development of Key Grip also led to Apple's release of the consumer video-editing product iMoviein October 1999. Next, Apple successfully acquired the German company Astarte, which had developed DVD authoring technology, as well as Astarte's corresponding products and engineering team in April 2000. Astarte's digital tool DVDirector was subsequently transformed into the professional-oriented DVD Studio Pro software product. Apple then employed the same technology to create iDVD for the consumer market. In 2002, Apple purchased Nothing Real for their advanced digital compositing application Shake, as well as Emagic for the music productivity application Logic. The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto in the same year completed the iLife suite.

Mac OS X, based on NeXT's OPENSTEP and BSD Unix, was released on March 24, 2001 after several years of development. Aimed at consumers and professionals alike, Mac OS X aimed to combine the stability, reliability and security of Unix with the ease of use afforded by an overhauled user interface. To aid users in migrating from Mac OS 9, the new operating system allowed the use of OS 9 applications within Mac OS X via the Classic Environment.

On May 19, 2001, Apple opened the first official Apple Retail Stores in Virginia and California. On October 23 of the same year, Apple debuted the iPod portable digital audio player. The product, which was first sold on November 10, 2001, was phenomenally successful with over 100 million units sold within six years. In 2003, Apple's iTunes Store was introduced. The service offered online music downloads for $0.99 a song and integration with the iPod. The iTunes store quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008.

Decline, Restructuring, Acquisitions

1991–97: Decline, Restructuring, Acquisitions

The success of Apple's lower-cost consumer models, especially the LC, also led to cannibalization of their higher priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points aimed at different markets. These were the high-end Quadra, the mid-range Centris line, and the ill-fated Per forma series. This led to significant market confusion, as customers did not understand the difference between models.

Apple also experimented with a number of other unsuccessful consumer targeted products during the 1990s, including digital cameras,portable CD audio players, speakers, video consoles, the eWorld online service, and TV appliances. Enormous resources were also invested in the problem-plagued Newton division based on John Sculley's unrealistic market forecasts. Ultimately, none of these products helped and Apple's market share and stock prices continued to slide.

Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to cheap commodity personal computers, while Apple was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; instead, they sued Microsoft for using a GUI similar to the Apple Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years before it was finally dismissed. At this time, a series of major product flops and missed deadlines sullied Apple's reputation, and Sculley was replaced as CEO by Michael Spindler.